European Tour And Rolex Extend Historic Partnership

The European Tour and Rolex have extended their current, long-standing partnership. Rolex has been the Official Timekeeper of The European Tour since 1997 - the watchmaker supports The European Tour’s 46 tournaments in 25 countries.

The decade-long extension, which strengthens the position of Rolex as a leading sponsor in golf, will run until 2022 and includes Rolex’s partnership with the Ryder Cup - Rolex is now the Cup’s longest-standing partner.

“Rolex’s commitment to the game of golf is unparalleled,” said George O’Grady, Chief Executive of The European Tour. “They have been a valued partner of the Tour over many years, supporting us in every aspect of our mission to deliver golf worldwide.”