Euronics Group becomes official sponsor of UEFA Women’s Football

Electronic and home appliances retail group Euronics has signed a deal to become a partner of UEFA Women’s Football. The partnership, which will run until 2025, will give 22 international Euronics Group members the chance to support UEFA women’s football in each of their local markets by being sponsors of the UEFA Women's Champions League, the UEFA Women's EURO, the UEFA European Women's Under-19 and Under-17 Championships, and the UEFA Women's Futsal EURO, as well as UEFA's Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play football.

The basis of the partnership is the shared belief in the enormous potential of women’s football. For the duration of this four-year commitment, the Euronics Group aims to support the growth of the game by backing UEFA’s plan to cement football as the leading women’s team sport in Europe.

“This partnership is a key milestone for the Euronics Group,” said Hans Carpels, president of Euronics GEIE. “We are excited to activate this UEFA partnership in our local communities with our members, suppliers, and partners, while this will provide an opportunity for us to enhance the ‘beautiful game’ together.”

The Euronics Group’s sponsorship of UEFA women’s football will commence at the start of the 2021/22 season, where they will join fellow partners Visa, Pepsi, Just Eat Takeaway.com and Hublot.