England Rugby Signs New Deal With Optimum Nutrition

England Rugby has signed a new four-year partnership with Optimum Nutrition to become the official performance nutrition and official nutrition education partner to England Rugby.

As an official partner of England Rugby, Optimum Nutrition will provide products from its Informed-Sport tested range to the England senior men’s and women’s XVs and sevens squads. Optimum Nutrition will also receive match day branding rights at Twickenham Stadium, starting at the England v Italy match on Saturday 9th March.

Working together, England Rugby and Optimum Nutrition will co-create a “good nutrition for performance” education programme aimed at community adult and age-group rugby players, coaches and parents in England to help them get their nutrition right, focusing on a ‘food first’ philosophy and the value of  the supporting role of nutritional supplements. The programme will be brought to life via a content series that will be published on a digital hub on EnglandRugby.com ahead of next season. Included in the programme will be nutrition plans and advice, game preparation and recovery tips, recipe ideas and toolkits for coaches, as well as information on the role of supplements.