England Rugby Signs Four Year Deal With New Era

Sports and lifestyle headwear brand New Era has agreed a four-year headwear agreement with England Rugby (RFU). The collection, which features the red rose emblem, will give rugby fans a number of popular headwear styles to choose from and seasonal knitwear.

Established in the US in 1920, New Era is the official headwear partner to a host of major sports teams and leagues such as the National Football League (NFL), Major League Baseball (MLB) and National Basketball Association (NBA) as well as Manchester United, Tottenham Hotspur and Chelsea FC.

Paul Gils, Vice President EMEA at New Era, said: “England Rugby is built upon the passion of its fans and we are absolutely thrilled to be launching our debut headwear collection to the supporters of such globally revered teams in international rugby union.”