England Rugby Partners With Red Bull

England Rugby has secured a new multi-year partnership with Red Bull to become the official energy drink partner, with an emphasis on developing grassroots sevens talent through the sevens series.

The agreement will see the men’s and women’s sevens teams supported during the HSBC World Rugby Sevens Series, with both the senior men’s team and Red Roses also utilising Red Bull products and equipment at forthcoming tournaments including the Guinness Six Nations and Quilter Internationals. Red Bull Energy Drink will be provided to all senior teams for use during training and matchday.

The relationship will also see Red Bull activating at the London leg of the HSBC World Ruby Sevens Series, supporting the regional England Rugby Sevens Series event and the co-creation of the Red Bull Rugby Combine. This exclusive new event will focus on identifying new talent for the England Rugby Sevens programme, drawing athletes from a wider sporting pool. Red Bull will be following this journey with a behind the scenes content series.

Simon Massie-Taylor, RFU Chief Commercial Officer, commented: “We’re excited to partner with Red Bull as the Official Energy Drink supplier to England Rugby and our Sevens teams. 2020 is set to be a huge year for sevens rugby with a raft of tournaments around the world including Japan this summer. Red Bull’s products have been a regular feature in the world of rugby, so we look forward to having the brand officially  on board as a partner and continue our journey as we grow and showcase this enjoyable and high octane sport.”