England Rugby Extends Partnership With Britvic

England Rugby has extended its partnership with Britvic Soft Drinks as its official soft drink partner until the end of the 2025/26 season. The new six-year deal offers Britvic exclusive pouring rights at Twickenham stadium.

Britvic, a supplier to England Rugby since 2016, will continue to provide Ballygowan water to the England Rugby professional teams as well as offering a wide range of its top selling brands, including Robinsons and Pepsi, to visitors attending matches and events at Twickenham Stadium.

Simon Massie-Taylor, Chief Commercial Officer at the RFU also commented:“Our partnership has gone from strength to strength over the past four-years and we thank them for their continued support of the game. It’s important to keep players and fans refreshed and well hydrated during training and on match days and it’s great that Britvic will be able to continue to help us do this”.

As the Official Soft Drinks Supplier to Twickenham Stadium, Britvic will also benefit from a range of partnership rights, including match day branding and experiential and hospitality packages at Twickenham Stadium. Britvic will continue to incorporate and develop these partnership rights into promotional activity for customers and consumers.

Britvic and Twickenham Stadium remain committed to reducing plastic waste at events and matchdays. All Britvic bottles and cans are 100% recyclable.

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