England Cricket and Lifebuoy provide £1 million of hygiene products during 2021 season

Unilever’s Hygiene soap brand Lifebuoy, partner to England Cricket & the England & Wales Cricket Board (ECB), has provided more than £1 million of hygiene products across all levels of the game this summer.

In collaboration, Lifebuoy and the ECB provided the ten international cricket venues with hand sanitiser dispensers, as fans returned to international cricket for the first time since 2019. England’s representative teams and their opponents were also provided with PPE for training camps and matches.

A ‘Hygiene Bundle’ was created for the recreational clubs of England & Wales, with the ECB providing just over 3500 cricket clubs with free hand sanitiser, liquid hand wash and hand wipes. Lifebuoy also worked with the ECB’s entry-level participation programmes. Each of the 101,000 registered children on the ECB’s All Stars Cricket (5-8 years old) and Dynamos Cricket (8-11 years old) programmes were provided with a free bottle of hand sanitiser. 

Benoit Roger-Marchant, Marketing Director, Lifebuoy UK & Ireland, commented: “As the UK’s number one hygiene brand, Lifebuoy has a clear role to play in helping us all stay safe, and we are proud of the collaboration with the ECB to help cricket return safely this summer. We’re on a mission to continue to improve hand-hygiene in the UK, and are looking forward to raising awareness of some of our education initiatives today, on Global Handwashing Day, with the support of England Cricket.”