enerate Sponsorship Engaged To Manage Cancer Research UK's Race For Life Experiential

Generate Sponsorship’s Events division has been appointed by Cancer Research UK, to produce and manage an experiential campaign for the 2012 Race for Life programme. 

The experiential roadshow will be visiting major commercial hubs and shopping centres around the UK, executing 70 activation days to announce the Race for Life events in 2012. The campaign aims to encourage more women to sign up and participate as well as support the fight against cancer. 

Additionally, Generate will be managing experiential activity at a number of Race for Life events to drive further participation for the 2013 calendar.