Emirates Takes its Superjumbo Into Super League

Rugby League celebrated another sponsorship success last week when Emirates was named as the Official Airline of the RFL, Super League and the England Rugby League team.

Paul Kimberley, the RFL’s Commercial Director, said: “The RFL is delighted to have this partnership with Emirates, a company which shares many of the same core values as our sport.

In 1987, only two years after its inception, Emirates began to build up its sponsorship portfolio, which now includes partnerships with the IRB (International Rugby Board), FIFA and the ICC (International Cricket Council).

“We are very proud to now carry the title of Official Airline of the RFL, the Super League and the England Rugby League team and look forward to a very successful partnership with them,” said Emirates’ Vice President, UK & Ireland, Laurie Berryman.

“Emirates Airline has been involved in Rugby League as a partner of the Warrington Wolves for a number of years now and we see this as a very important avenue to reach both sports fans and Emirates customers alike in this region.”