EMC Extends London Wasps Deal to 2012

RFU team London Wasps has extended its agreement with club title sponsor EMC Computer Systems UK Ltd., taking it through to the summer of 2012. EMC became Wasps’ title sponsor at the start of the 2009/10 season, signing the most lucrative commercial partnership in Wasps’ history with a £1 million, two year deal.
EMC is a developer and provider of information infrastructure technology and solutions. As part of the long-term partnership between EMC and Wasps, EMC’s technological support has enabled the club to develop their information systems both on and off the pitch. Most recently this has been seen via the introduction of Iomega technology, utilised by Tony Hanks and his coaching team to streamline and improve storage and access to data. Use of this technology, via Wasps’ partnership with EMC, enables the coaching team to access vital information, videos and statistic at any time.
EMC has benefitted from increased brand exposure in two ground-breaking seasons for Wasps off the field. In 2010, the club launched its inaugural St. George’s Day Game at Twickenham which saw over 60,000 fans gather at the home of English rugby – a venture that EMC supported and which they will again in 2011 as preparations get underway for this year’s St. George’s Day fixture on 23rd April. More recently, Wasps also confirmed that their LV= Cup clash with Harlequins will be played in Abu Dhabi on the 30th January – a world first for domestic competitive rugby that enables both brands entry into new international markets.
Speaking on the news of the ongoing partnership, Adrian McDonald, Senior Vice-President, UK & Ireland, at EMC, said: “EMC’s partnership with London Wasps has prospered for eight years now, and we are thrilled to be extending our title sponsorship. This speaks both to the close and productive working relationship that exists between EMC and London Wasps, and also to the way in which the partnership has enabled EMC to achieve broader market awareness and to nurture some important commercial relationships.”