ECB And LV=General Insurance Launch Grassroots Cricket Recovery Fund - #Funds4Runs

The England and Wales Cricket Board (ECB) and LV= General Insurance (LV= GI) have launched #Funds4Runs – an initiative aimed at helping the grassroots cricket community recover and rebuild financially following the COVID-19 pandemic.

The £1m investment, jointly funded by the ECB and LV=GI, will focus on key areas where access to cricket support or cricket itself has been limited - children from deprived backgrounds, diverse communities, disability groups and women and girls’ programmes

The initiative, and LV=GI’s support, will also help deliver against three wider ECB objectives – delivering the purpose of ‘connecting communities and improving lives’ through cricket, increasing the relevance of cricket locally and growing long-term engagement with the game in these communities.

Financial support from the initiative will be accessible to affiliated clubs, All Stars cricket centres, Community organisations, County Cricket Boards and Cricket Wales. 

The ECB Participation and Growth teams will oversee the administration and determine final financial approval while working collaboratively with local county cricket boards to ensure priorities in their local areas are met.

The fund will show initial financial support with two live projects – expanding the existing All Stars programme and a new partnership with the British Film Institute.

This funding of All Stars Cricket projects will be extended to urban areas in every County region going forward.

#Funds4Runs will also provide cricket clubs across England and Wales with the opportunity to apply to enrol in a filmmaker programme – titled First Run – delivered exclusively in partnership by the British Film Institute (BFI).