Ear To The Ground Secures Triple Win From Sports Sector

Sport & Music marketing agency Ear to the Ground has picked up wins from across the sport marketing landscape including tennis, rugby and football clients - success  driven by its Fanatic Department, which offers fan insight and strategic planning service to brands and rights holders that want to connect with fan-bases in sport and music. 

The Lawn Tennis Association (LTA), has commissioned the agency to create the foundation of a youth engagement strategy around tennis to help re-energise the presentation of the sport at a grass roots level.

Rugby retailer Lovell Rugby has requested a thorough fan strategy & positioning programme to look at the brands perception amongst rugby fans and how they can get match fit to take full advantage of the 2017 British Lions tour. 

Finally, football shirt retailer kitbag.com has engaged the agency to help drive 2017 sales logic by understanding how their consumers, who are football fans, are changing in relation to the rituals, language and dress codes.

Owen Laverty, head of the Fanatic Department says: “This is the boom area of the agency. We are seeing more and more clients investing in fan-centric research, insights and strategy to help them build business arguments in a world of change. The landscape is changing so quickly brands and rights holders need to be constantly tracking behaviours and integrating findings into their communications across the board.”

Ear To The Ground has over 10 years experience of working with ambitious brands and rights holders to help them get more from their sport and music assets. Their mission is to understand why ‘fans’ behave so differently to ‘consumers’. This drives the creative process and enables them to produce activations and campaigns which helps their clients unlock the true value of their investments in sport, music and entertainment.