Dove Men+Care Partners with Scottish Rugby and the Irish Rugby Football Union

Unilever’s Dove Men+Care brand is confirmed as official personal care partner of Scottish Rugby. It has also further extended its association with Rugby Union by partnering with the Irish Rugby Football Union (IRFU).  

The deal with Scottish Rugby, which includes extensive match day branding rights at Murrayfield, experiential & sampling rights, promotional rights, National Team rights and ticketing rights kicked off at the EMC Tests, which saw Scotland face New Zealand (Nov 11) and South Africa (Nov 17) at Murrayfield before they take on Tonga at Pittodrie (Nov 24).

Dominic McKay, Scottish Rugby’s Director of Commercial Operations, Communications and Public Affairs said:  “We are delighted to welcome Dove Men+Care into our family of commercial partners.  They are investing heavily in rugby union at all levels and they are the perfect brand for us to partner with in Scotland – they truly care about the game, the players and the fans and will be driving key marketing messages both in stadia and in retail across high streets throughout Scotland and the rest of the UK & Ireland.

“To have a company the size of Unilever, with a brand as strong as Dove Men+Care, join us at Scottish Rugby is great news. This is in keeping with our strategy of widening our family of partners.”

John Savage, Brand Manager for Dove Men+Care explained: “We are thrilled to have secured an exclusive partnership that will engage with passionate rugby fans across Scotland”.   

Commenting on the Irish deal, Padraig Power, IRFU Commercial and Marketing Director said: “We have seen the investment that Dove Men+Care have been making at both club and international level and we are thrilled to have them on board as a partner to both the IRFU and our national team.”  

Dove Men+Care now have exclusive partnerships with the ERC for the Heineken Cup and the Amlin Challenge Cup Tournaments, the Welsh Rugby Union, the Irish Rugby Union and now the Scottish Rugby Union and have firmly positioned themselves as the personal care brand of choice amongst Rugby players and fans across the UK & Ireland.