Dove Men+Care extends partnership with RFU

The Rugby Football Union (RFU) has extended its long-term partnership with Unilever’s leading male skincare brand Dove Men+Care for another four years. Dove Men+Care, England Rugby’s official male grooming supplier, has been a partner since September 2013.

Dove Men+Care will continue to supply its male grooming products to the England senior men’s and men’s U20s squads through to August 2025. The brand will also continue to receive match day branding rights at Twickenham Stadium including experiential and corporate hospitality rights, as well as the ability to utilise players in activating the partnership.