Dentsu Aegis Network Sport & Entertainment Appoints Greer To Strengthen Insight Offer

Dentsu Aegis Network Sport & Entertainment has strengthened its team with the appointment of Sandra Greer joining in the newly created position of Head of Insight.

Greer was previously Senior Vice President of Research and Consulting at Repucom and brings over 20 years of experience in the sports and entertainment marketing industry in a variety of research and consultancy roles.

Her role will be to embed the data and research tools available through the Network into the strategic planning process for clients and help maximise their return on investment and delivery of objectives through the activation process.

Managing Director, David Peters said: “We have always placed insight and evaluation at the heart of how we advise clients to use sport and entertainment marketing as a platform for communication.

“Sandra's appointment is a further commitment to that ethos and I'm delighted we have secured someone with her talent and experience to take what we do to the next level."

The hire comes off the back of a successful 2014 which included work for British Gas, Casio, Cravendale, FedEx, Fitness First, McCoys, Microsoft, PokerStars, Vauxhall and Wickes.