Datto Sponsors Ping! Festival

Technology company Datto, specialists in data protection for businesses, has signed as title sponsor of the 2016 Ping! Festival The event will be called the Datto Ping! Festival. Female Sports Group worked together with the sports marketing agency Sports Revolution to broker the Datto agreement.

The popular ping pong festival, which places tables complete with bats and balls in public spaces for people to use for free, returned on June 10th.  This summer’s festival will be staged across  21 towns and cities  and includes major cities such as Bristol, Manchester, Newcastle, Leeds, Liverpool and London.

The festival aims to get more people playing and enjoying table tennis and to leave a legacy of long-term opportunities to play.

Andrew Stuart, Managing Director of Datto EMEA, said: “Table Tennis is a wonderfully accessible sport and the Ping! Festival will allow us to engage with business owners across the UK.  As an innovative provider of back up, recovery and business continuity solutions, we felt it important to align ourselves with a sport which had the same values – speed, ambition and available to all.”

Sara Sutcliffe, Chief Executive of Table Tennis England, said: “We are delighted to welcome Datto to the Ping! festival and thank them for their commitment to and investment in our initiative.  Ping! is a free festival funded by Sport England and delivered by a range of partnerships with city councils, local authorities, volunteers and other organisations; and with this welcome investment we are hopeful to be able to continue to bring the festival to the public in future years.  

“I would also like to thank our commercial partners at Female Sports Group and Sports Revolution for their hard work in bringing a title sponsor to the table.”

Fraser Houlder, Female Sports Group, Managing Director, said: “The team at Table Tennis England have made big strides moving the sport forward and we are proud to be working with them as their commercial partners. 2016 promises to be a summer of sport and the Datto Ping! festival will ensure that table tennis plays a big role in this. It is great that Datto have understood this and have become title sponsor of the event. We hope that this is that start of a long partnership between Datto and Table Tennis England”.