CSM Sport & Entertainment Appointed By The European Tour To Manage Global Commercial And Sponsorship Rights

The European Tour has appointed sport and entertainment specialists CSM to represent its global commercial and sponsorship rights, working alongside Toronto based agency Cimoroni & Company.

The European Tour is golf’s most international Tour, with 45 tournaments in 26 countries across five continents in 2016 and receives over 2000 hours of global television coverage, reaching 450 million homes via 40 broadcasters in over 160 territories worldwide.

The European Tour, with CSM’s guidance, aims to put greater focus on developing a more global sponsorship proposition in the marketplace.

CSM will also support The European Tour’s drive to attract and integrate top-level sponsors and develop long-term corporate partnerships.

Keith Pelley, Chief Executive of The European Tour, said: “We are a Members organisation and we are committed to raising prize purses and maximising playing opportunities for them. This new partnership with CSM will help us do that by presenting a global sponsorship strategy that will allow us a platform for development and evolution.”

Zak Brown, Group CEO of CSM, commented: “The global game of golf continues to go from strength to strength and we are committed to helping convert the huge worldwide enthusiasm for the sport and in particular The European Tour to benefit everyone involved – the Tour, the players, the venues, the sponsors and of course the fans.”