CSM Sport and Entertainment Partners with Esports Insider

Integrated marketing and brand experience agency, CSM Sport and Entertainment, has partnered with B2B esports media and events company Esports Insider. The partnership cements CSM’s commitment to esports which has been a key focus for the agency over the last 12 months, having made several specialist hires and client wins in this space.

CSM and ESI's proposition is to provide end-to-end services to guide brands and rights holders through the world of esports with a key focus on strategic and commercial consultancy.

CSM Sport & Entertainment CEO Matt Vandrau said: "Esports and gaming is a key trend and future growth area in sport and entertainment, and we want to scale a best-in-class and industry-leading proposition for brands and rights holders. With Esports Insider’s deep knowledge and strong industry relationships, along with CSM’s global integrated sports and entertainment marketing delivery experience, we are excited to see where this partnership will go.’

Sam Cooke, Co-Founder and Managing Director at Esports Insider, said: "Esports is often a daunting industry to step into for a brand or a rights holder so we are excited to use our collective knowledge and expertise to guide them on this journey. CSM is one of the leading sport and entertainment agencies in the world and share our passion and drive in pushing the esports industry forwards."