CSM Signs Rapper Jay1

CSM Sport and Entertainment (CSM) has signed leading UK rapper and songwriter Jay1. The agreement will see CSM manage and generate commercial opportunities for Jay to grow his brand particularly in the world of football and fashion.

With two top 20 UK singles under his belt and over 100 million Spotify streams on his debut album ‘One Wave’, Jay recently partnered with Amazon Music, featuring as one of their breakthrough artists. He also became an ambassador for the American outdoor recreation brand The North Face. 

Football is one of Jay’s passions and this month he collaborated with Budweiser Football, interviewing Leicester City FC’s James Maddison about his Goal of the Month, on their YouTube channel. Jay’s song ‘Flex’ also features on the FIFA 21 track list.