CSM Reveals Revamped North American Leadership Structure

Partnerships, integrated marketing and brand experience firm CSM has announced changes in its North American operations leadership team. Current CSM North America CEO Dan Mannix is moving from his current role into a senior advisor role.  Christa Carone, currently president of CSM NA, will assume Mannix’s role as leader of North America.

Mannix founded LeadDog Marketing Group in 1999 and, in collaboration with his partners, led the firm while building a reputation for creating significant value for its clients. LeadDog was named Sports Experiential Agency of the year by Sports Business Journal in 2016 and was acquired by CSM Sport and Entertainment later that year.  Mannix then assumed the CSM NA CEO role in May 2018, driving the successful growth and integration of CSM’s North American acquisitions in sponsorship strategy and consulting as well as rights management and production services.

Christa Carone joined CSM as president of North America in January, following her leadership role as president of Group Nine Media, and prior client-side marketing leadership positions as head of brand marketing and communications at Fidelity Investments and chief marketing officer of Xerox Corporation.  Inleading North America for CSM, she joins the executive board of CSM’s global operations and is responsible for the collective success of CSM’s North American businesses including partnerships for rights holders; sponsorship strategies for brands; virtual and in-person consumer experiences; production services; and professional and youth sports leagues’ marketing and management.