CSM Live joins forces with Circular Textile Foundation

CSM Live is stepping up its textile recycling initiative instigated at the Birmingham 2022 Commonwealth Games with its partnership with the Circular Textile Foundation (CTF). CTF works with brands and manufacturers to ensure as much clothing as possible is designed to be recycled. This is another key step in CSM Live’s mission of bringing environmental sustainability to the forefront of their business strategy.

The Circular Textile Foundation aims to accelerate the textile industry’s transition to circularity by providing an independent circularity standard. Increasing traceability and connecting key players from across the supply chain, the CTF offers the technical expertise required for members to close the loop by working collaboratively to design and scale up solutions in fibre-fibre recycling.

Tim Cross, Director of the Circular Textile Foundation, commented: “CSM Live is truly leading the way for the global events industry by making the very necessary, and significant, commitments towards reducing waste and achieving circularity. We are absolutely delighted that CSM Live have joined the CTF and look forward to supporting them in making events circular.”

Recycling textiles is a process CSM Live has embraced across its work at high-profile sporting events. As the 'Official Look, Wayfinding and Signage' provider for the Birmingham 2022 Commonwealth Games, CSM Live worked in collaboration with Project Plan B – a recycling partner of the Circular Textile Foundation,  - to ensure that many of the products were designed to be recycled. As a result, the products produced for the Games were 100% polyester, which meant eliminating eyelets and finding new ways to ensure functionality as well as embedding recyclability after the event.

Speaking on the importance of the partnership to CSM Live going forward, Giles Stanford, Director of Global Events, commented: “The event and live experience industry is a large but overlooked global consumer of textiles. Our work at Birmingham 2022 played a pivotal role in supporting a sustainable legacy at the Games, driving forward our circular economy efforts. As the first organisation in the industry to become a member, this will help us better design and procure our projects, thus accelerating eco-innovation across the industry.”