CSM Live Delivers Seat Dressing Programme For The Premier League

CSM Live, live experience team of integrated marketing agency CSM Sport and Entertainment, has been responsible for the delivery of the seat dressing programme for the Premier League for the restart of the 2019/2020 season.  Working closely with the Premier League and Premier League clubs, the agency has been planning, producing and installing large-scale seat covering across the lower tiers of all 20 stadia.

CSM Live recent projects within football include the refresh of Aston Villa’s iconic home, Villa Park, ahead of the club’s return to the Premier League last year.  CSM Live was also responsible for delivering the creative, branding and way finding programme for Leicester City’s King Power Stadium, ahead of the club’s historic title-winning campaign.

The ongoing project is CSM Live’s first engagement with the Premier League directly, enhancing its growing roster of clients in football which also includes West Ham United, The FA, UEFA and FIFA.

CSM Live CEO Alastair Bewick said:  “The return of the Premier League was a massive moment in the UK, and we were pleased to play a part in supporting its restart. It was a significant piece of work, given the speed of the turnaround and the scale of the operation. The amount of branding we’ve produced is enough to cover the entirety of Green Park! We are thrilled with the outcome and it’s great to see elite level football back up and running across the UK.”