CSM Launches Experience Good Collaboration Platform

CSM has launched ExperienceGood.co, a digital hub to enable collaboration and story sharing across the world of experience marketing. The platform was developed by CSM together with foundational partner The Vendry, with the goal of driving the industry towards innovative solutions that highlight the power of collective experiences in this new era of social distancing.

The announcement follows the launch two weeks ago of #ExperienceGood; a global social media campaign to collectively celebrate ideas and people adapting positively to the sudden shift in what live experiences mean during this unprecedented crisis.

The partnership with The Vendry will usher #ExperienceGood into its next phase, with the Experience Good movement intended to continue beyond the COVID-19 crisis and to redefine, reinvigorate and reposition the most powerful form of marketing at what could be the most pivotal time in the industry’s history.

Leaders from sport and entertainment will be invited to join and work together to share content showcasing the power of experiences, inventive ways companies and brands are tackling the challenges of the adapting industry, the amazing actions people and groups are taking in sustainability, community-building, diversity, advocacy or social impact, and developing new solutions.

The Vendry connects brands with events agencies, vendors and venues across the US, and allows event professionals to showcase their work, connect with industry peers and leverage their marketplace to find the best agencies, venues and suppliers.

Commenting on the launch of ExperienceGood.co, The Vendry Founder Daphne Hoppenot said, “Experience Good starts with thought leadership about the current environment and what companies can be doing now. There’s also an opportunity for bigger picture thought leadership about the future of the industry. Our goal is to build a coalition of thought leaders in the industry and use it to advance the industry as a whole.”

Sarah Riggott, Group Marketing Director at CSM said, “In a time where social distancing is imperative, so too is the importance of communities and bringing people together in the best way we can. Experience Good is a place where industry thought leaders can share their ideas, network and come together to navigate these challenging times. We are excited to see where this movement will go.”