CSM Launches New Podcasts Series Hosted By Seb Coe

A new podcast series, hosted Seb Coe, has been today by global marketing and brand experience agency CSM Sport & Entertainment.

Aiming to provide insight and inspiration during the Covid-19 crisis, ‘Extraordinary Tales in Extraordinary Times’ will see high-profile figures from across the sport and business worlds share their stories with CSM’s Group Chairman.

In episode one, Coe is joined by Alejandro Agag, the founder and chairman of Formula E. In an open discussion, the entrepreneur reveals how the ABB FIA Formula E Championship has become one of the world’s fastest-growing sports and lifts the lid on how he helped steer it from near financial collapse in its debut season.

In upcoming episodes, Coe interviews World Champion sprinter Dina-Asher Smith about the postponement of the Tokyo Olympics, general manager of Team INEOS Sir David Brailsford as well as Unilever CEO Alan Jope and Raha Moharrak, the first Saudi woman to conquer Mount Everest.

On launching this new podcast series, CSM Group Chairman Seb Coe said, “These are extraordinary times for everyone involved in sport, but at CSM we are continuing to pursue extraordinary work.

“This podcast has given me the opportunity to get involved and speak with some friends of the agency. I ask the difficult questions; hearing about how they’ve risen to new heights and recovered from lows. Speaking to guests from across the world, we learn how they’ve adapted to lockdown procedures and what the future looks like for them or their business.”

Episodes one and two with Alejandro Agag and Dina Asher-Smith are out now, with new episodes released over the next few days.