CSM Continues North America Growth With GlideSlope Acquisition

Sport and entertainment agency CSM has acquired management advisory firm GlideSlope. The group’s latest acquisition is a further step in CSM’s North America growth strategy, adding to its offering in the region, for both US and international clients and prospects. Along with GlideSlope, CSM has completed a number of acquisitions in the market, including LeadDog Marketing Group, the integrated agency, SJX Partners, a property representation business, JHE Production, a Charlotte-based live events business and JMI, the largest motorsport agency in the world.

Founded in 2010 by Dave Mingey and Eric Guthoff, the business focuses on using data-driven insights to help clients craft strategies to leverage sport as a bottom-line business driver.  The New York based business’ portfolio of clients ranges from Fortune 100 brands to mid-market innovators to sport-focused NGOs.

In line with the reorganisation of CSM’s individual agencies under a single unified brand presence, announced at the start of the this year, GlideSlope will become the Advisory Group of CSM North America with immediate effect. Speaking of the new brand proposition Jeff Shifrin, said: “The decision to reorganize the business was grounded in providing greater value for our clients through access to the comprehensive range of capabilities, expertise and experience that sit within the group. The exciting addition of GlideSlope further differentiates our offering and is an important piece in our US strategy.”