CSM appointed by Rugby Australia and British & Irish Lions for 2025 Lions Tour to Australia

CSM has been appointed by Rugby Australia and The British & Irish Lions as exclusive sponsorship agency for the Lions Tour to Australia in 2025. Having secured 25 partners during the COVID-19 pandemic for the Lions Tour to South Africa in 2021, CSM will again manage the sale of all sponsorship rights under concurrent agreements with the two rightsholders.

CSM is tasked with identifying and securing a Title Partner of the Tour, front-of-shirt partner for the Lions, plus secondary sponsors and technical suppliers. In addition, the agency will provide strategic advice and sales support to optimise the value of sponsorship assets, as well as managing the commercial delivery of the Partnership programme and key events for the Tour.