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Global integrated marketing agency, CSM Sport and Entertainment (CSM) has been appointed by ALK Capital, a leading management firm specialising in investments, acquisitions and operations in sports and media, to manage strategic communications.
CSM supported ALK Capital’s recent announcement of two strategic investments in London-based football technology businesses AiScout and Player LENS and the agency’s communications team will continue to advise the US investment group on media relations and communications.
Alan Pace, Managing Partner of ALK Capital said: “We are delighted to be working with CSM, who bring great communications expertise to our team along with an insider knowledge of the sports industry. We look forward to working in partnership together.”
Paul Garbett, Associate Director – Communications at CSM added: “Having recently formalised our strategic communications offer, we are delighted to welcome another new client to the agency. This is a hugely exciting time for ALK Capital and its partners as it invests in the European sports market and we’re proud to be helping tell the firm’s story.”