CSM And adidas Deliver First-ever adidas City Run In Shoreditch

The streets of London’s Shoreditch were closed to traffic on Sunday October 8th as CSM partnered with adidas to deliver the first ever adidas City Runs event – the Shoreditch 10k.  Olympic diving hero and adidas athlete Tom Daley warmed-up the 5,000 runners of which 75 were running on behalf of charity partner Great Ormond Street Children’s Hospital (GOSH)

The Shoreditch 10K was the first event within the adidas City Runs Series, with a minimum of four events taking place in 2018.

Lee Gibbons, Senior Director, Sports Marketing at adidas commented: “With thousands of runners, great entertainment and a carnival atmosphere to match, Shoreditch was the perfect location to kick off this incredibly exciting running series. With some amazing race locations locked in for 2018, adidas City Runs will continue to grow in popularity and numbers.”

Jon Ridgeon, Executive Chairman of CSM Active, said: “With four events taking place in unique London locations, adidas City Runs will soon be the capital’s leading series of closed road running events, providing runners of all levels of ability with an unrivalled opportunity to explore London in style.”