CSM Acquires Tech And Innovations Agency Curb Media

Sport and entertainment agency CSM has boosted its experiential capabilities and services with the acquisition of brand experience, technology and innovations agency Curb Media.

The acquisition, through CSM’s brand and live experience business, ICON, reflects CSM’s belief in the increasing role that technology and innovation plays in sport and entertainment.

Curb creates and activates experiences for brands across multiple industries integrating experiential, arts, science and technology. Curb's products include Meshh hyperlocal media and Rewind, a mobile on-demand instant replay system for fans that doesn't require data or the internet. 

“Curb is a powerful addition to ICON and the wider CSM organisation”, said Alastair Bewick, ICON CEO. “They are a potent creative force, enhancing our ability to embed innovative technology in the live experience for brands, federations and fans.”

Anthony Ganjou, Curb Media CEO and founder,said: “We are united by a passion for producing iconic and extraordinary brand experiences. This acquisition will allow the Curb brand and the technology we have built to rapidly scale internationally, bringing world class innovation to all of CSM's clients." 

Earlier this month CSM acquired LeadDog Marketing Group, an award-winning US-based integrated experiential marketing agency.

The group’s latest acquisition is a major step in CSM’s North America strategy, expanding its offering in the region, for both US and international clients and prospects.