Cryptocurrency Bilance signs with Lazio

Italian football team Lazio has signed a multi-year partnership with cryptocurrency exchange Binance.  The deal includes jersey sponsorship and the new Lazio token on Binance's Fan Token Launchpad. The token will give fans a new way to engage with the team via voting sessions, gamification features, and engagement-based rewards. The token is expected to be listed on the exchange by October 20 2021.

Claudio Lotito, President of Lazio, said: “Our agreement with Binance will allow us to extend our digital presence and connect with our fans and followers like never before. Engaging our fan base with emerging technologies and harnessing the reach of Binance opens up new horizons for our club’s brand activation and future support. With the help of Binance, we seek to bring S.S. Lazio fans who are around the world closer to the club.”.