Crisp Brand Tyrrells Sponsors RFU's New Women's Domestic Competition

The Rugby Football Union (RFU) has secured Tyrrells as title partner for its new women’s domestic competition, with the official name of the competition now the ‘Tyrrells Premier 15s’.

Tyrrells Premier 15s will kick off on 16th September, with 10 teams competing to take home the inaugural title. 

The new three-year partnership sees Tyrrells investing significantly alongside the multi-million pound commitment from the RFU into the Tyrrells Premier 15s. This investment is expected to improve standards of the women’s game, as well as increase the talent pool available for selection for England in the future.

Clubs involved in the competition will benefit directly over the next three years from the RFU’s £2.4m investment. Each club will be required to deliver against agreed minimum standards and provide high-quality coaching, facilities, training environments and community engagement plans.

The new partnership also sees Tyrrells become the Official Crisps of England Rugby, benefitting from a range of partnership rights, and an exclusive supplier to Twickenham Stadium.

RFU Director of Professional Rugby, Nigel Melville commented: “The Tyrrells Premier 15s competition is an important step forward for women’s rugby to strengthen the foundations of the women’s game as it continues to grow in popularity. By investing at domestic level we can build a sustainable model to support the growth of the game at elite level.”

Adam Draper, Marketing Director Amplify Snack Brands Europe, said: “We are really proud that Tyrrells is now league sponsor of the inaugural elite women’s rugby competition, Tyrrells Premier 15s, and the Official Crisps of England Rugby.”

Draper added: “The inaugural Tyrrells Premier 15s competition is a great opportunity to inspire more women to take part in rugby. We hope that with our support, the Tyrrells Premier 15s will help the RFU increase participation and interest in the women’s game, building upon the current and, we hope, future success of the England Women’s rugby team.”