Coors Light Heads To The Slopes

Coors Light has been signed as ‘Official Beer Supplier’ for ski festival Snowboxx Festival 2016 which takes place in Avoriaz in March.

Coors Light will retail across multiple bars onsite and will feature in all promotional activity across Snowboxx’s digital and social channels. A bespoke Igloo party will be hosted onsite during the week-long snow festival .

Rachel Twemlow, Brand Manager for Coors Light said: “Coors and Snowboxx have a natural effinity through the shared passions of music and the cold nature. Snowboxx 2016 is set to be the biggest and best yet and this will provide a super platform to launch our relationship as well as the opportunity to capture great content and engage with our core demographic.”

The agreement brokered by Slingshot Sponsorship