Cooper Tire Europe Becomes Official Partner To Arsenal Football Club

 Cooper Tire Europe has signed an agreement to become official partner to Barclays Premier League team, Arsenal Football Club.

The sponsorship designates the Cooper brand as the first “Official Tyre of Arsenal Football Club" for Europe, Russia, Middle East, South Africa and selected north African countries.

Under the long-term deal, which will begin before the start of the 2014/15 season, Cooper Tire Europe will be highly visible in pitch-side advertising during Barclays Premier League broadcasts at Emirates Stadium. The sponsorship also includes a number of activities with Arsenal players, offering the tyre manufacturer increased brand visibility.

In addition to its new sponsorship with Arsenal, Cooper Tire Europe is active in  motorsport – from grassroots rallycross to international single-seaters just two rungs below F1. The tyre manufacturer recently announced a long-term partnership with ex-F1 driver and BBC F1 pundit, David Coulthard, as its high-performance ambassador.

Marketing Communications Manager for Cooper Tire Europe, Sarah McRoberts, commented: “The sponsorship made perfect sense to us at Cooper as we share a real affinity with the Club and its fans; together, we are all driven by success and we’re very much looking forward to what I’m sure will be a very successful partnership.”