The Commonwealth Games Tops UK Annual Sports Buzz Rankings

The Commonwealth Games in Glasgow was the UK public’s best-perceived sports event in 2014 with a peak buzz score of52.9, only 3.9 lower than the London 2012 Olympic Games.

The SportsIndex 2015 Annual Report, produced by SMG Insight,  analyses the levels of overall recent UK public awareness and news sentiment for 50 leading domestic and international sports events by peak buzz score, the net difference between the amount of respondents hearing positive news and those hearing negative news.

The SportsIndex 2015 Annual Report details the top 10 events by peak buzz and the 10 biggest improvers among annual competitions. The report also analyses the buzz scores for leading competitions, by sport.  To read the full report, see http://www.sportsbusinessinsight.com/sportsindex/