The Co-operative and RFL Launch ‘Kids Go Free’ Initiative

The Co-operative and the RFL have launched a ‘Kids Go Free initiative that will allow children under 16 to attend Co-operative Championship and Championship One games during the school holidays free of charge when accompanied by a paying adult.

The ‘Kids Go Free’ scheme follows research commissioned by The Co-operative which showed that family time has taken a hit during the economic crisis, as families have less disposable income to spend on family outings than they did two years ago. The survey revealed that 72 percent of families are spending less on family activities during these tough times and 81 percent of respondents said they would be more likely to attend an event if children were able to attend free of charge.

Ralph Rimmer, the RFL’s Chief Operating Officer, said: “The RFL has launched this initiative with The Co-operative to help families during these tough times and expose more people to Rugby League. We have been working closely with the clubs to make this happen and as a result, we will trial the scheme throughout the school holidays which includes Easter, May half term and Summer. By encouraging more children to attend, we hope they will be inspired to take up Rugby League and engage with this growing sport.”

Paul Sculthorpe, Co-operative ambassador and two-time Man of Steel winner, said, “The concept of kids going free to games is fantastic. The more children exposed to the game the better, and to be able to help out families during these hard times is a positive thing.”