CMSeven Secures Just Retirement For English Indoor Bowling Association

The English Indoor Bowling Association Ltd (EIBA), the national governing body for the sport of flat green indoor bowls, has signed Just Retirement as an official partner.

This new relationship means that Just Retirement will become title sponsor of two  national team knock out competitions: the Men’s Denny Cup and Ladies Yetton Trophy.

Throughout the indoor season, Just Retirement will be actively promoting the sport of indoor bowls to their customers throughout England, as well as offering their services to the EIBA’s 100,000 individual bowlers, by engaging with clubs at a local level.

Commenting on the sponsorship, EIBA Chief Executive Peter Thompson said: “To secure Just Retirement as an official partner is a tremendous coup and will provide a massive boost for the association and the sport. Not only will Just Retirement be promoting their services to indoor bowlers, they genuinely want to help the sport develop at grass roots level by introducing customers to an indoor club near them.”

Just Retirement’s Group Marketing and Distribution Director, David Cooper, said “We’re delighted to be working with the EIBA to bring the game of indoor bowls to a wider audience and encourage as many people as possible to try the sport. Our partnership with the EIBA proves that Just Retirement really is a different kind of financial services business: one that’s serious about is mission of helping people to make more of their retirement

The sponsorship was brokered by the EIBA’s exclusive commercial agency, CMSeven