cinch Becomes Elite Partner Of Northampton Saints

Northampton Saints and online car-selling platform cinch agreed a multi-year partnership pre-Christmas   which will see the automotive platform become an Elite Partner at Franklin’s Gardens. cinch branding will appear in premium positions on the Club’s  Black, Green and Gold playing strip – across the rear of the shirt and shorts for both home and away kits. cinch will also gain matchday presence at Franklin’s Gardens, with the South Stand being renamed the ‘cinch Stand’ from the Club’s Boxing Day clash against Worcester Warriors onwards.

“We are very proud to welcome cinch to the Club, and incredibly excited about this partnership between two brands whose focus is on innovation and growth,” said Tony Davison, Commercial Director at Northampton Saints. “We’re confident our partnership will become an integral asset for cinch in driving awareness within UK sport, providing fans with a platform to help make it easier and more accessible to buy the car which best suits their lifestyle.”

‘cinch Stats’ will be included across the Club’s social media channels and E-zine content before and after matches.

The commercial partnership with cinch is the third secured by Saints since the 2020/21 Gallagher Premiership season began, with deals also agreed with Barclaycard and Warner’s Distillery so far.