Chime Develops Fast Track Brand in Hong Kong

Chime Communications PLC has continued the expansion of its Sports Marketing Division into international territories with the opening of a company in Hong Kong under the Fast Track brand. Fast Track, headquartered in London, has businesses in Abu Dhabi, Spain, and New Zealand.

CEO of the Sports Marketing Division of Chime Communications Jim Glover said: “We have great aspirations for the global nature of our business and see a move into Hong Kong as a natural evolution of our international strategy”.

Fast Track currently has 170 staff around the world with a diverse sports client list including HSBC, Lucozade, G4S, Emirates, Land Rover, BT, Mubadala Development Company, UK Athletics and the National Lottery. 

The Hong Kong office will be led by Dan Parr who has 11 years of sports marketing experience, five specifically in Asia. Andy Westlake, CEO of Fast Track said: “We are delighted to create an opportunity for Fast Track to grow in Hong Kong and, as brands are continually asking us to offer global solutions with regional capabilities and understanding, this positions us perfectly to deliver in a key market”.