Charles Tyrwhitt Teams Up With England Rugby To Become Official Formalwear Partner

British menswear retailer Charles Tyrwhitt has signed a four-year partnership with England Rugby to become their official formalwear partner from September 2020.

Charles Tyrwhitt will collaborate with England Rugby to tailor a collection of bespoke formalwear to dress the men’s and women’s senior squads, through to the Under 20s/18s teams, team management and RFU staff. Charles Tyrwhitt has drawn on the expertise of 'sister' business The White Company to supply bespoke formalwear for the women’s team.

Nick Wheeler, founder of Charles Tyrwhitt said:  “They said one should never mix business with pleasure. However, there are of course exceptions to every rule. We don't see ourselves simply as sponsors but more supporters. There are many rugby fans among our team and customers, and we have always had a strong connection with rugby having dressed many of the best international legends over the years.”

The partnership will also give Charles Tyrwhitt access to exclusive match-day rights and digital content, which will bring rugby into the label’s conversations with their customer and also expand its base among fans of the sport.”