Center Parcs renews partnership with Sky Cinema

Family short break provider Center Parcs has renewed its partnership with Sky Media for a ​​​​​five-month sponsorship of its family focused movie channels: Sky Cinema Family, Sky Cinema Animation, as well as for family films on Sky Showcase and Sky Max.

The partnership encompasses linear, VOD and online. The deal was brokered by media agency Hearts & Science and is designed to drive brand awareness for Center Parcs ahead of the 2023 peak holiday booking season.