CelticLIVE's WiFi and Fan App Win Marketing Accolade

CelticLIVE, the stadium wi-fi system and fan application developed by Sports Revolution and Celtic Football Club, has just won The European Club Association’s ‘Best Achievement - Marketing’ in its annual awards, which reward outstanding football club performance and management.

When it was introduced 12 months ago, CelticLIVE was the first fully-functioning stadium wi-fi system in the UK. As well as working with Cisco Systems to equip the 60,500-seat Celtic Park with complete wi-fi connectivity, Paradise became the first stadium to operate wi-fi in conjunction with a dedicated matchday app. Supporters who download CelticLIVE to their phones benefit from live by-the-minute stats during games, photo and video content, commentary and the ability to vote for the man-of-the-match.

The CelticLIVE app downloaded by 45,000 fans and over 136,000 registering to the stadium wi-fi over the last year.  Over 72,000 videos have been played through the app and shared content on social media has allowed #celticlive to reach 4.6m fans through Twitter.

Sports Revolution worked with Celtic FC to develop the system in response to direct feedback from Celtic fans.  Supporter surveys showed that fans were frustrated that they could not communicate with their friends and their favourite brands via smartphone and tablet devices on a matchday.

Simon Hills, Commercial Director, Sports Revolution, said: “From the start, this has all been about enhancing the match-day experience for the fans. The combination of true stadium wi-fi access, coupled with a dedicated app that adds real value for fans and supports our belief that stadium wi-fi is fast becoming an expected part of the matchday experience.”