Celebrity vs Influencers? The Power of Endorsements

The use of famous faces to endorse brands has always been a key part of the marketing mix – whether integrated into sponsorships or used as a stand-alone engagement platform (through advertising for example). But now that consumers are assailed by so many commercial messages throughout the day, celebrities have become even more important as a way of carving through the clutter. 

One of the fastest growing categories in the UK Sponsorship Awards over recent years has been the Best Use of Celebrity and Influencer Endorsement, introduced five editions ago to recognise the importance of brand-talent relationships in the sponsorship mix.

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