Castore and Newcastle United FC sign multi-year agreement

British sportswear group Castore has agreed a multi-year partnership with Premier League football club Newcastle United FC. The agreement will see Castore become the club’s new on and off-field partner, from thestart of the 2021-22 season. This follows similar agreements with Rangers FC and Wolverhampton Wanderers FC

Castore will supply Newcastle United with bespoke designs for home, away and training kits for next season with, for the first time, fans able to buy the same quality Castore shirts that the players will be wearing.

Castore will also take over the day-to-day running of the club’s e-commerce operations, redesigning the club’s online store and launching a wider range of merchandise than previously available to Magpies supporters. The brand will also be investing in the refurbishment of the existing club store at St. James’ Park, with a re-opening planned before the new season kicks off in August.

The agreement underlines the global ambitions of Castore which already has partnerships with several elite athletes and teams including former tennis world number one Sir Andy Murray, England and British Lions’ rugby union star Owen Farrell and Olympic and World Champion swimmer Adam Peaty.

Castore also recently signed a partnership with McLaren Formula 1 to further diversify its portfolio of partners. The  brand  expects to partner with five leading clubs across Europe for the 2022/2023 season and utilise its digital expertise and capabilities in technical engineering to create products that enhance playerperformance and increase club revenues from branded merchandise.