CarShop's Team Penske sponsorship heralds expansion into US

Used car retailer CarShop has announced its partnership with Team Penske’s reigning NASCAR Xfinity Series (NXS) Champion, Austin Cindric, and the No.22 Ford Mustang team for the 2021 NXS season. This follows the news that CarShop will be rolled out overseas through the rebranding of Penske Automotive’s US CarSense operation.

CarShop is aiming to build on its successful track record of motorsports sponsorship in the UK. In the last six years, CarShop has been a key supporter of the Laser Tools Racing Team in the British Touring Car Championships (BTCC), including its drivers Ashley Sutton, Aidan Moffat and Carl Boardley. 

This move into the US arena of motorsports kicked off with last weekend’s NXS race at Phoenix Raceway in the US, where CarShop will be featured as the lead sponsor of the No. 22 Ford. It will continue at several events throughout the season as Cindric and the team look to defend their series title.

Owner of the CarShop brand Penske Automotive is to rebrand its US CarSense stores to CarShop with plans to emulate its UK retail operation. Penske Automotive also aims to expand its used car store SuperCentre locations worldwide from 17 to 40 by 2023.