Crabbie's To Partner The Varsity Match

The Varsity Match and alcoholic ginger beer Crabbie’s have formed a partnership which sees the drinks brand become an official partner of The Varsity Match between Oxford and Cambridge universities at Twickenham Stadium on Thursday December 8th  2016.

The Crabbie’s bus will be at the stadium giving fans the opportunity to enjoy rugby activities and refreshments before and after the women’s and men’s Varsity Matches. Fans will also be encouraged to use a bespoke Snapchat filter to show how they “Kick Off with a Crabbie’s” to be in with a chance of winning prizes.

Halewood Wines & Spirits Managing Director UK, John Bradbury, said: “With a history that stretches back to 1801,the Crabbie’s brand has a strong legacy left by its founder, John Crabbie, making it a perfect fit with The Varsity Match which shares a similar legacy and celebrates the rich tradition of rivalry between two of the world’s greatest institutions.

“This new partnership with one of the rugby calendar’s most cherished events continues to highlight Crabbie’s commitment to rugby, as a proud sponsor of the game.“