Budweiser Brewing Group Extends partnership With AEG To Bring Magners to The O2 Arena

Magners is to become the Official Cider Supplier at The O2 arena after signing a three year deal with AEG. For over 10 years, Budweiser Brewing Group, the UK & Ireland business of AB InBev has worked with AEG on a number of premium beverage deals at The O2 resulting in a long-term partnership, which continues to grow with the introduction of Magners to the venue.

The deal gives Magners exclusive cider pouring and stocking rights across all concourse bars, suites and premium bars including the AMEX Lounge, O2 Blueroom and Sky Backstage. 

Nathan Kosky, Vice President, Global Partnerships at The O2 said “We have been very fortunate to have worked with the Budweiser team for over 10 years and have a very close relationship which has gone from strength to strength. We are delighted that the partnership has expanded with the introduction of Magners at the venue.”

Budweiser Brewing Group has been a partner of The O2 for the last 10 years, with branded bars, pouring and activation rights across the venue.