BT Becomes Lead Partner Of All Home Nations Football Teams

BT has signed a series of deals to become the exclusive lead partner of all Home Nations football teams until 2024. The partnership with all four nations will see the BT logo appear on training kit worn by Men’s, Women’s, Youth and Disability Teams from November.

Earlier this year BT announced a new five-year deal with The FA with new BT branded training kit worn by the England Women’s team at the World Cup and the Nations League Finals for the England Men’s Team.

Extending BT’s partnership with The FA, BT will now support all UK Home Nations, partnering with the SFA, FAW and the IFA. BT’s partnership with all nations will start in November when the men’s and women’s teams will be aiming to cement their place at next summer’s Euro 2020 and continue the qualification process for Euro 2021 tournaments respectively.

More details about the broader ambitions of the partnerships will be revealed in the coming months and is part of a wider new BT brand and sponsorship strategy to champion the UK.