Britvic signs as The O2's Soft Drinks partner

Britvic Soft Drinks has signed as The O2’s Official Soft Drinks partner with hero brand Pepsi MAX served and seen across the venue in a five year deal brokered by AEG Global Partnerships. 

From January 1 2022, the partnership offers pouring and supply rights across all bars at indigo at The O2 and concourse bars, suites and premium bars including The Deck, AMEX Lounge, O2 Blueroom and Sky Backstage bars at The O2 arena. The deal will also sees a takeover of the level 1 bar which is to be rebranded as The London Essence Company bar. Britvic will also have activation opportunities at the venue and access to tickets for Up at The O2 for promotional use.

Sustainability will be key throughout the partnership with a strategy being developed that aligns with the venue’s net zero ambitions and Good Vibes All Round initiatives. Britvic will also become the first venue partner to introduce 100% recycled materials for all static brand signage across the site.

The sustainability strategy will be supported by Britvic’s existing Healthier People, Healthier Planet sustainability strategy.