Britvic and MAOAM Sign With X-Leisure

Britvic is to be a partner and supplier to all X-Leisure’s UK venues launching this October, a deal, which includes marketing rights and joint initiatives for a period of three years.  The partnership was developed by agency brandmeetsbrand.

And confectionery brand MAOAM has also signed a partnership, again developed by brandmeetsbrand, with SNO!Zone one of X-leisure’s operating businesses. This launch, provisionally for a three-month period, has seen the brand host a range of sampling events to support its national competition ‘Get Your Mouth Around MAOAM’. Competitions and giveaways targeting SNO!zone visitors have also been scheduled.

These are the latest in a range of partnerships brandmeetsbrand has developed for the X-Leisure Group, having previously delivered long-term agreements with, among others, Coca Cola, Eurosport, Relentless, AA Travel Insurance and Walls.

PY Gerbeau, CEO of X-Leisure, commented: “Karen had the vision and the talent to transform our commercial approach to ancillary income and sponsorship. She proactively and autonomously implemented this vision and over delivered above our expectations.”

brandmeetsbrand was set up by Director Karen Morris in 2003 and has grown to help media owners, charities, venue operators, event organisers and governing bodies develop commercial strategies which deliver long-term partnerships.