British & Irish Lions Appoint Brand Licensing Specialists The Point.1888

The British & Irish Lions have signed an agreement with brand licensing specialist, The Point.1888, to help them create a range of new products for the Tour to South Africa in 2021. Two partners have also already been secured. 

The Point.1888 – which has extensive experience working in sports licensing - will devise a multifaceted programme to help meet the Lions’ commercial objectives in the build up to and during next year’s Tour.  

Targeting whole families across the UK, product categories to be considered for the licensing programme include kids and adult apparel, fitness accessories, publishing, charity partnership ranges, fashion accessories, experiential, homeware, stationery, gifting and collectible items.  

Will Stewart, Managing Director of The Point.1888 said:  “The British & Irish Lions is a true grassroots brand, with generation upon generation of brand love and affiliation from 1888 onwards! We are looking forward to delivering a tremendous programme of products which appeals to all fans and brings supporters and families together to cheer on the Lions.”

The Point.1888 has already secured two partners which align to the brand and the programme’s mission: OddBalls and Games on Glove. OddBalls is a leading underwear supplier for men, women and children, which raises funds for Testicular Cancer and  Game on Glove is to produce a range of supporters’ merchandise for fans to get behind The Lions during the tour, with accessories, sports equipment and more. 

Commenting on the agreement, Tom Halsey, Commercial Director at the British and Irish Lions, said: “We are looking forward to continued growth of the Lions brand through our new partnership with The Point.1888.